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Estadísticas de CPC y CPM a nivel mundial en Facebook

FacebakersPara los anunciantes actuales y potenciales en Facebook, las estadísticas del CPC y CPM promedio son muy importantes para tener una idea de los costes y poder comparar.

Esta semana ya hemos publicado una entrada sobre las estadísticas de Facebook que se pueden encontrar en Facebakers.

De la misma fuente reproducimos la tabla de CPC y CPM promedio por país, que se puede encontrar en: “Advertising on Facebook“. Todos los datos están reflejados en USD.

Destacar España que está en el puesto 20 a nivel mundial en coste promedio CPC / CPM.

País CPC medio CPM medio
Brazil $0.68 $0.29
Norway $0.63 $0.27
United States $0.61 $0.26
Denmark $0.58 $0.25
Russia $0.58 $0.25
Nigeria $0.56 $0.24
South Africa $0.55 $0.24
Australia $0.53 $0.23
New Zealand $0.53 $0.23
Netherlands $0.52 $0.22
United Kingdom $0.51 $0.22
Ireland $0.49 $0.21
Iceland $0.49 $0.21
Sweden $0.45 $0.19
Canada $0.43 $0.19
Jersey $0.40 $0.17
Germany $0.37 $0.16
Kuwait $0.37 $0.16
Kenya $0.37 $0.16
Spain $0.35 $0.15
Switzerland $0.34 $0.15
Finland $0.34 $0.14
France $0.32 $0.14
Ukraine $0.32 $0.14
Bermuda $0.31 $0.14
South Korea $0.31 $0.13
Singapore $0.29 $0.12
Guatemala $0.29 $0.12
Puerto Rico $0.28 $0.12
United Arab Emirates $0.27 $0.12
Faroe Islands $0.27 $0.12
Austria $0.26 $0.11
Lebanon $0.25 $0.11
Estonia $0.25 $0.11
Greenland $0.25 $0.11
Cayman Islands $0.24 $0.10
Ghana $0.23 $0.10
Malta $0.23 $0.10
Guernsey $0.23 $0.10
Japan $0.22 $0.10
Israel $0.22 $0.09
Saudi Arabia $0.22 $0.09
Qatar $0.22 $0.09
India $0.20 $0.09
Poland $0.20 $0.09
Czech Republic $0.20 $0.09
Angola $0.20 $0.09
Trinidad and Tobago $0.19 $0.08
Costa Rica $0.19 $0.08
Portugal $0.18 $0.08
Italy $0.18 $0.07
Slovakia $0.18 $0.07
Bahrain $0.18 $0.07
Liechtenstein $0.18 $0.07
Belgium $0.17 $0.07
Hong Kong $0.17 $0.07
Luxembourg $0.17 $0.07
Slovenia $0.17 $0.07
El Salvador $0.17 $0.07
Azerbaijan $0.17 $0.07
Ru00e9union $0.17 $0.07
Colombia $0.16 $0.07
Egypt $0.16 $0.07
Ecuador $0.16 $0.07
The Bahamas $0.16 $0.07
Latvia $0.16 $0.07
Belarus $0.16 $0.07
Isle of Man $0.16 $0.07
Martinique $0.15 $0.06
Chile $0.14 $0.06
Dominican Republic $0.14 $0.06
Jordan $0.14 $0.06
Lithuania $0.14 $0.06
Romania $0.14 $0.06
Honduras $0.14 $0.06
Oman $0.14 $0.06
Tanzania $0.14 $0.06
Kazakhstan $0.14 $0.06
Moldova $0.14 $0.06
US Virgin Islands $0.14 $0.06
Monaco $0.14 $0.06
British Virgin Islands $0.14 $0.06
Mexico $0.13 $0.06
Panama $0.13 $0.06
Taiwan $0.13 $0.06
Cyprus $0.13 $0.06
Nicaragua $0.13 $0.06
Paraguay $0.13 $0.06
Libya $0.13 $0.06
Uzbekistan $0.13 $0.06
Swaziland $0.13 $0.06
Lesotho $0.13 $0.06
Sierra Leone $0.13 $0.06
Anguilla $0.13 $0.06
Mayotte $0.13 $0.06
Guinea $0.13 $0.06
Turkmenistan $0.13 $0.06
Burundi $0.13 $0.06
Tajikistan $0.13 $0.06
Vanuatu $0.13 $0.06
Solomon Islands $0.13 $0.06
Eritrea $0.13 $0.06
Samoa $0.13 $0.06
American Samoa $0.13 $0.06
Falkland Islands $0.13 $0.06
Equatorial Guinea $0.13 $0.06
Tonga $0.13 $0.06
Comoros $0.13 $0.06
Palau $0.13 $0.06
Federated States of Micronesia $0.13 $0.06
Central African Republic $0.13 $0.06
Somalia $0.13 $0.06
Marshall Islands $0.13 $0.06
Vatican City $0.13 $0.06
Chad $0.13 $0.06
Kiribati $0.13 $0.06
São Tomé and Príncipe $0.13 $0.06
Tuvalu $0.13 $0.06
Nauru $0.13 $0.06
China $0.12 $0.05
Greece $0.12 $0.05
Peru $0.12 $0.05
Guadeloupe $0.12 $0.05
Åland Islands $0.12 $0.05
Iraq $0.11 $0.05
Uganda $0.11 $0.05
Netherlands Antilles $0.11 $0.05
Kyrgyzstan $0.11 $0.05
Argentina $0.11 $0.04
Thailand $0.11 $0.04
Hungary $0.11 $0.04
Macau $0.11 $0.04
Barbados $0.11 $0.04
Zambia $0.11 $0.04
French Polynesia $0.11 $0.04
Afghanistan $0.11 $0.04
Jamaica $0.10 $0.04
Palestine $0.10 $0.04
Indonesia $0.09 $0.04
Malaysia $0.09 $0.04
Pakistan $0.09 $0.04
Serbia $0.09 $0.04
Turkey $0.09 $0.04
Bulgaria $0.09 $0.04
Sri Lanka $0.09 $0.04
Morocco $0.09 $0.04
Uruguay $0.09 $0.04
Mauritius $0.09 $0.04
Botswana $0.09 $0.04
Namibia $0.09 $0.04
New Caledonia $0.09 $0.04
Antigua $0.09 $0.04
Andorra $0.09 $0.04
French Guiana $0.09 $0.04
Venezuela $0.08 $0.04
Guyana $0.08 $0.04
Burkina Faso $0.08 $0.04
Democratic Republic of Congo $0.08 $0.04
Seychelles $0.08 $0.04
Maldives $0.08 $0.03
Rwanda $0.08 $0.03
Croatia $0.07 $0.03
Philippines $0.07 $0.03
Bangladesh $0.07 $0.03
Bolivia $0.07 $0.03
Vietnam $0.07 $0.03
Macedonia $0.07 $0.03
Nepal $0.07 $0.03
Georgia $0.07 $0.03
Madagascar $0.07 $0.03
Guam $0.07 $0.03
Yemen $0.07 $0.03
Haiti $0.07 $0.03
Aruba $0.07 $0.03
Armenia $0.07 $0.03
Benin $0.07 $0.03
Mozambique $0.07 $0.03
Mali $0.07 $0.03
Gibraltar $0.07 $0.03
Papua New Guinea $0.07 $0.03
Niger $0.07 $0.03
Republic of the Congo $0.07 $0.03
Malawi $0.06 $0.03
Bosnia and Herzegovina $0.06 $0.02
Tunisia $0.06 $0.02
Algeria $0.06 $0.02
Albania $0.06 $0.02
Montenegro $0.06 $0.02
Senegal $0.06 $0.02
Brunei $0.06 $0.02
Cameroon $0.06 $0.02
Ethiopia $0.06 $0.02
Fiji $0.06 $0.02
Cambodia $0.06 $0.02
The Gambia $0.06 $0.02
St. Lucia $0.06 $0.02
Grenada $0.06 $0.02
Saint Vincent and the Grenadines $0.06 $0.02
Mongolia $0.06 $0.02
Djibouti $0.06 $0.02
Togo $0.06 $0.02
Gabon $0.06 $0.02
Bhutan $0.06 $0.02
Saint Kitts and Nevis $0.06 $0.02
Laos $0.06 $0.02
Suriname $0.06 $0.02
Turks and Caicos Islands $0.06 $0.02
Cape Verde $0.06 $0.02
Belize $0.05 $0.02
Northern Mariana Islands $0.05 $0.02
Dominica $0.05 $0.02
San Marino $0.05 $0.02
Mauritania $0.04 $0.02
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