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Estadísticas de CPC y CPM a nivel mundial en Facebook

FacebakersPara los anunciantes actuales y potenciales en Facebook, las estadísticas del CPC y CPM promedio son muy importantes para tener una idea de los costes y poder comparar.

Esta semana ya hemos publicado una entrada sobre las estadísticas de Facebook que se pueden encontrar en Facebakers.

De la misma fuente reproducimos la tabla de CPC y CPM promedio por país, que se puede encontrar en: “Advertising on Facebook“. Todos los datos están reflejados en USD.

Destacar España que está en el puesto 20 a nivel mundial en coste promedio CPC / CPM.

PaísCPC medioCPM medio
Brazil$0.68$0.29
Norway$0.63$0.27
United States$0.61$0.26
Denmark$0.58$0.25
Russia$0.58$0.25
Nigeria$0.56$0.24
South Africa$0.55$0.24
Australia$0.53$0.23
New Zealand$0.53$0.23
Netherlands$0.52$0.22
United Kingdom$0.51$0.22
Ireland$0.49$0.21
Iceland$0.49$0.21
Sweden$0.45$0.19
Canada$0.43$0.19
Jersey$0.40$0.17
Germany$0.37$0.16
Kuwait$0.37$0.16
Kenya$0.37$0.16
Spain$0.35$0.15
Switzerland$0.34$0.15
Finland$0.34$0.14
France$0.32$0.14
Ukraine$0.32$0.14
Bermuda$0.31$0.14
South Korea$0.31$0.13
Singapore$0.29$0.12
Guatemala$0.29$0.12
Puerto Rico$0.28$0.12
United Arab Emirates$0.27$0.12
Faroe Islands$0.27$0.12
Austria$0.26$0.11
Lebanon$0.25$0.11
Estonia$0.25$0.11
Greenland$0.25$0.11
Cayman Islands$0.24$0.10
Ghana$0.23$0.10
Malta$0.23$0.10
Guernsey$0.23$0.10
Japan$0.22$0.10
Israel$0.22$0.09
Saudi Arabia$0.22$0.09
Qatar$0.22$0.09
India$0.20$0.09
Poland$0.20$0.09
Czech Republic$0.20$0.09
Angola$0.20$0.09
Trinidad and Tobago$0.19$0.08
Costa Rica$0.19$0.08
Portugal$0.18$0.08
Italy$0.18$0.07
Slovakia$0.18$0.07
Bahrain$0.18$0.07
Liechtenstein$0.18$0.07
Belgium$0.17$0.07
Hong Kong$0.17$0.07
Luxembourg$0.17$0.07
Slovenia$0.17$0.07
El Salvador$0.17$0.07
Azerbaijan$0.17$0.07
Ru00e9union$0.17$0.07
Colombia$0.16$0.07
Egypt$0.16$0.07
Ecuador$0.16$0.07
The Bahamas$0.16$0.07
Latvia$0.16$0.07
Belarus$0.16$0.07
Isle of Man$0.16$0.07
Martinique$0.15$0.06
Chile$0.14$0.06
Dominican Republic$0.14$0.06
Jordan$0.14$0.06
Lithuania$0.14$0.06
Romania$0.14$0.06
Honduras$0.14$0.06
Oman$0.14$0.06
Tanzania$0.14$0.06
Kazakhstan$0.14$0.06
Moldova$0.14$0.06
US Virgin Islands$0.14$0.06
Monaco$0.14$0.06
British Virgin Islands$0.14$0.06
Mexico$0.13$0.06
Panama$0.13$0.06
Taiwan$0.13$0.06
Cyprus$0.13$0.06
Nicaragua$0.13$0.06
Paraguay$0.13$0.06
Libya$0.13$0.06
Uzbekistan$0.13$0.06
Swaziland$0.13$0.06
Lesotho$0.13$0.06
Sierra Leone$0.13$0.06
Anguilla$0.13$0.06
Mayotte$0.13$0.06
Guinea$0.13$0.06
Turkmenistan$0.13$0.06
Burundi$0.13$0.06
Tajikistan$0.13$0.06
Vanuatu$0.13$0.06
Solomon Islands$0.13$0.06
Eritrea$0.13$0.06
Samoa$0.13$0.06
American Samoa$0.13$0.06
Falkland Islands$0.13$0.06
Equatorial Guinea$0.13$0.06
Tonga$0.13$0.06
Comoros$0.13$0.06
Palau$0.13$0.06
Federated States of Micronesia$0.13$0.06
Central African Republic$0.13$0.06
Somalia$0.13$0.06
Marshall Islands$0.13$0.06
Vatican City$0.13$0.06
Chad$0.13$0.06
Kiribati$0.13$0.06
São Tomé and Príncipe$0.13$0.06
Tuvalu$0.13$0.06
Nauru$0.13$0.06
China$0.12$0.05
Greece$0.12$0.05
Peru$0.12$0.05
Guadeloupe$0.12$0.05
Åland Islands$0.12$0.05
Iraq$0.11$0.05
Uganda$0.11$0.05
Netherlands Antilles$0.11$0.05
Kyrgyzstan$0.11$0.05
Argentina$0.11$0.04
Thailand$0.11$0.04
Hungary$0.11$0.04
Macau$0.11$0.04
Barbados$0.11$0.04
Zambia$0.11$0.04
French Polynesia$0.11$0.04
Afghanistan$0.11$0.04
Jamaica$0.10$0.04
Palestine$0.10$0.04
Indonesia$0.09$0.04
Malaysia$0.09$0.04
Pakistan$0.09$0.04
Serbia$0.09$0.04
Turkey$0.09$0.04
Bulgaria$0.09$0.04
Sri Lanka$0.09$0.04
Morocco$0.09$0.04
Uruguay$0.09$0.04
Mauritius$0.09$0.04
Botswana$0.09$0.04
Namibia$0.09$0.04
New Caledonia$0.09$0.04
Antigua$0.09$0.04
Andorra$0.09$0.04
French Guiana$0.09$0.04
Venezuela$0.08$0.04
Guyana$0.08$0.04
Burkina Faso$0.08$0.04
Democratic Republic of Congo$0.08$0.04
Seychelles$0.08$0.04
Maldives$0.08$0.03
Rwanda$0.08$0.03
Croatia$0.07$0.03
Philippines$0.07$0.03
Bangladesh$0.07$0.03
Bolivia$0.07$0.03
Vietnam$0.07$0.03
Macedonia$0.07$0.03
Nepal$0.07$0.03
Georgia$0.07$0.03
Madagascar$0.07$0.03
Guam$0.07$0.03
Yemen$0.07$0.03
Haiti$0.07$0.03
Aruba$0.07$0.03
Armenia$0.07$0.03
Benin$0.07$0.03
Mozambique$0.07$0.03
Mali$0.07$0.03
Gibraltar$0.07$0.03
Papua New Guinea$0.07$0.03
Niger$0.07$0.03
Republic of the Congo$0.07$0.03
Malawi$0.06$0.03
Bosnia and Herzegovina$0.06$0.02
Tunisia$0.06$0.02
Algeria$0.06$0.02
Albania$0.06$0.02
Montenegro$0.06$0.02
Senegal$0.06$0.02
Brunei$0.06$0.02
Cameroon$0.06$0.02
Ethiopia$0.06$0.02
Fiji$0.06$0.02
Cambodia$0.06$0.02
The Gambia$0.06$0.02
St. Lucia$0.06$0.02
Grenada$0.06$0.02
Saint Vincent and the Grenadines$0.06$0.02
Mongolia$0.06$0.02
Djibouti$0.06$0.02
Togo$0.06$0.02
Gabon$0.06$0.02
Bhutan$0.06$0.02
Saint Kitts and Nevis$0.06$0.02
Laos$0.06$0.02
Suriname$0.06$0.02
Turks and Caicos Islands$0.06$0.02
Cape Verde$0.06$0.02
Belize$0.05$0.02
Northern Mariana Islands$0.05$0.02
Dominica$0.05$0.02
San Marino$0.05$0.02
Mauritania$0.04$0.02
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